James Cook Fantasy Football Outlook (2024)

By Derek Brown (FantasyPros), Sun, Feb 25th 2024, 3:19pm EST

Cook looks like a locked-in RB1 in 2024. After Joe Brady took over as the Bills' offensive coordinator, his season took off. In Weeks 11-18, Cook was the RB11, averaging 19.6 touches and 104.3 total yards per game. Yes, he only played more than 60% of the snaps twice during that stretch, but it didn't matter. When he was on the field, he was being fed the rock, and his pass game usage skyrocketed. After Week 10, he was 16th in target share (11.4%) among 34 qualifying backs while also ranking 10th in TPRR, fourth in receiving yards per game, and second in YPRR. The touchdown worries and red zone usage remain concerning. In the final seven games of the season, he did lead the running back room with a 48.1% snap rate inside the 20, but that number ranked 32nd out of 61 qualifying backs.